How do you measure and track your results? The most obvious answer is to track traffic from natural search. If you're using Google Analytics, a quick look at natural traffic can be found by going to: Acquisition > All Traffic > Channels ...

Having your website indexed through a search engine means that you are eligible to compete, but it doesn't mean that you will rank highly. That's where SEO comes in.SEO is an ongoing process, and if done well, the better your chances of winning as time passes. &...

There are four broad areas: 1. Keyword Research Keyword research is the process of finding out what your customers are searching for, how much traffic those terms can bring you, and how difficult it is to rank for them. Let's explore the foundations of each step. Finding Keywords Understanding what potential customers are...