1, Taobao live (1) user profile: mainly 25-35 years old female users (2) source of goods: Taobao, Tmall (3) with the main categories: clothing, jewelry, beauty care, food and fresh food, mother and baby children's clothing, home and daily use, etc. (4) the head of the goods with the anchor: Weiya, Li Jiaqi...

Pre-teaser + diversion (1) 3-5 days in advance to send a preview short video: in the short video content, copy, comments to add the date of the live broadcast, the theme and other information (2) live "on the day" to send a preview short video: in the process of increasing video traffic, open the live broadcast, diversion of the live streaming room (3) in advance...