TDK istitle,description,keywordsA collective term for all three. Of course.titleis the most useful and well worth optimizing; whereaskeywordsBecause it is overused by SEOs, optimizing for this now is not going to do much for search engines;descriptionThe description of the search will be displayed directly in the introduction, so it is still very effective for users to determine whether to click or not.
Title Optimization
titleThe separators are generally,,_,-etc., of which_It is more friendly to Baidu, and-Google is more friendly, the fourth for the space, the English site can be used, Chinese less.titleThe length of the general pc terminal about 30 Chinese, mobile 20, more than will be truncated for the ellipsis.
Because of the business relationship, we do more for the Baidu search engine optimization, so here to the Baidu search engine optimization advice to share:
titleFormat:
- Home page:
Website NameorWebsite Name_Provide service introduction or product introduction - Channel page:
Channel Name_Site Name - Articles Page:
Article title_channel name_website name
If your post title isn't very long, you can also include a bit of keywording into it, such asArticle title_keyword_site_name
No more than 5 title keywords are recommended
Recommended Practice:
- Each web page should have a unique title, never use the same default title for all pages
- The title should be clear and contain the most important content of this page
- Concise and concise, without listing information that is not relevant to the content of the page
- Users usually browse from left to right, important content should be placed in the title of the front position
- Use a description in a language that users are familiar with. If you have a website name in both English and Chinese, try to use the one that users are familiar with as the title description.
description optimization
descriptionis not a reference factor in the calculation of weight, the existence or otherwise of this label does not affect the weight of the page, will only be used as a summary of the search results of a selection of the target. The length of the pc terminal is about 78 Chinese, mobile for 50, more than will be truncated for the ellipsis.
Baidu recommends the practice of:
- Website home page, channel page, product parameter page, etc. There is no large text can be used as a summary of the page is most suitable for the use of description
- Describe the page accurately and don't stack keywords
- Create different descriptions for each page to avoid using the same description for all pages
- Reasonable length, not too long, not too short
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