Experiencing frequent Facebook ad account closures? Knowing these key points can help you avoid the pitfalls effectively!

You're not the only one who's experienced this: ads are limited just as they're being placed, accounts are banned without warning, and Business Manager (BM) bans can affect multiple associated ad accounts. More than 90% operators have encountered account-related issues when running Facebook ads. In this article, we will analyze account-related knowledge in detail and provide some ways to avoid these problems at the root.

Facebook Account Types Explained

Depending on your business needs, choosing the right type of account is key to maintaining consistent placement. Here are a few common Facebook account types:

1. personal account: Although it has the function of advertisement placement, it is not recommended for advertisement placement because of its small amount and easy to be blocked.
2. billing account: Accounts with a history of chargebacks have relatively high stability and credit limits, making them ideal for mass placement, but at a correspondingly high cost.
3. Two unlimited accounts: Unlimited amount and domain name, but the homepage is fixed and irreplaceable, suitable for regular business use, cost-effective.
4. Three unlimited accounts: Compared to the two unlimited accounts, it also allows the freedom to change the homepage, providing greater flexibility and stability at a more competitive price, making it the preferred choice for many merchants.

For different types of products and services, choosing the right type of account is crucial: a two-unlimited account is recommended for general merchandise; while gray or black products are more suitable for a three-unlimited account. Of course, if you have a good budget, a billing account is also a good choice.

Understanding the Facebook Account System

In order to better manage your advertising assets, it's crucial to understand Facebook's account structure. While the personal account is the equivalent of an ID card, the BM is like a small vault that contains all the assets such as the homepage, pixel and ad accounts. In the event of a problem with a personal account, it may spill over to the BM, which in turn affects all associated accounts. Therefore, it is important to maintain the security of the administrator account.

Reduce the risk of account closure

To reduce the probability of account blocking, you first need to ensure that you are using a stable IP address and adhering to the platform's rules for compliant placements. Separate IP addresses and environments are segregated and ad content is pre-vetted to ensure compliance. Effectively reduce the risk of Facebook account blocking.