[SEO Optimization] What is the site's internal links, the role of internal links

Definition of in-site linking

Internal links, that is, in the same website under the domain name of the content of the page between each other links (their own website content links to their own website internal page, also known as the site links). Reasonable site within the link structure, can improve the search engine inclusion and site weight. Relative to external links, internal links are also very important.

The primary purpose of internal linking is to improve the overall inclusion of the site, improve the ranking of the page to which the link is directed, and can significantly optimize the overall traffic of the site. A stable and consistent increase in a site's inclusion means that at least the site's internal linking is being handled properly.

The role of internal links

The role of in-site linking:

1, so that search engine spiders along the link in-depth crawl, is conducive to improving the efficiency of the search engine on the website;

2, in the article to add the internal chain, so that the user in reading the article when encountering the more remote words can be directly related to the jump to facilitate the user to read, and do not have to open the browser to search for this keyword, to improve the user experience;

3, in the article to add the internal chain also increases the reader to visit other pages of the opportunity to improve the site's access;

4, through the inner chain can realize the balance of the site weight distribution, if a page to get a lot of the inner chain, its weight will be increased accordingly, similar to other pages like this web page voting reason.